FuzeHub Presents: Marketing Essentials for Growth in 2023 Workshop (Registration Fees Apply)
WORKSHOP: Marketing Essentials for Growth in 2023
Thursday January 25th, 9am-3:30pm EST
Are you ready to make your list of marketing New Year’s resolutions? 2023 promises to be an exciting year, but it can be daunting to roll up your sleeves and make plans. There is so much to do, how do you decide what’s important? Once you decide, what is the best way to get started? We are kicking off our inFUZEd series with an in-person workshop to help you figure out how to create and tackle your 2023 marketing journey. Everyone will be able to work through hands-on excercises with a Marketing Mentor at every table to guide you and answer questions.
At the end of the workshop you’ll have concrete plans to share with your team back at the office.
Crowne Plaza Albany – the Desmond Hotel, an IHG Hotel
660 Albany Shaker Rd
Albany, NY 12211
$100, includes lunch
Registration and Networking
9:00AM – 9:30AM
Table Round Robin
Getting to know you and your role
Tools to Market Your Offering
What: Service, product or offering do you offer?
Who: In what type of business is your ideal type of customer?
Workshop exercise: Strengths. Weaknesses. Opportunities. Threats.
– What Strengths & Opportunities Can You Leverage in 2023?
– What Weaknesses and threats could hold you back?
Step into The Future
Taking Your Moonshot (Focusing on Unifying Goals & Objectives)
Draft Marketing “S.M.A.R.T.” Goals for Growth in 2023.
12:00PM - 12:30PM
12:30PM - 01:15PM
Creating a Perfect Pitch
Easing Customer Pains & Creating Gains
Drafting Your Value Proposition – Marketing Physics Worksheet
01:15PM - 02:00PM
Marketing Toolbox Audit
Assessing your tools, tactics, timing, and budget
Selecting Effective Marketing Channels for Your Business- Worksheet
2:00PM - 3:00PM
Creating an Action Plan
Creating a timeline & KPIs for your new initiatives
03:00PM - 03:30PM
Wrap up and Final Thoughts