Upstate Medical University

FuzeHub Presents: Marketing Essentials for Growth in 2023 Workshop (Registration Fees Apply)

WORKSHOP: Marketing Essentials for Growth in 2023

Thursday January 25th, 9am-3:30pm EST

Are you ready to make your list of marketing New Year’s resolutions? 2023 promises to be an exciting year, but it can be daunting to roll up your sleeves and make plans. There is so much to do, how do you decide what’s important? Once you decide, what is the best way to get started? We are kicking off our inFUZEd series with an in-person workshop to help you figure out how to create and tackle your 2023 marketing journey. Everyone will be able to work through hands-on excercises with a Marketing Mentor at every table to guide you and answer questions.

At the end of the workshop you’ll have concrete plans to share with your team back at the office.


Crowne Plaza Albany – the Desmond Hotel, an IHG Hotel
660 Albany Shaker Rd
Albany, NY 12211

Registration Fee:

$100, includes lunch


  • 8:30AM-9:00AM
    Registration and Networking
  • 9:00AM – 9:30AM
    Table Round Robin

    Getting to know you and your role

  • 10:00AM-11:00AM
    Tools to Market Your Offering

    What: Service, product or offering do you offer?
    Who: In what type of business is your ideal type of customer?

    Workshop exercise: Strengths. Weaknesses. Opportunities. Threats.

    – What Strengths & Opportunities Can You Leverage in 2023?
    – What Weaknesses and threats could hold you back?

  • 11:00AM-12:00PM
    Step into The Future

    Taking Your Moonshot (Focusing on Unifying Goals & Objectives)

    Workshop Exercise:
    Draft Marketing “S.M.A.R.T.” Goals for Growth in 2023.

  • 12:00PM - 12:30PM
  • 12:30PM - 01:15PM
    Creating a Perfect Pitch

    Easing Customer Pains & Creating Gains

    Workshop Exercise:
    Drafting Your Value Proposition – Marketing Physics Worksheet

  • 01:15PM - 02:00PM
    Marketing Toolbox Audit

    Assessing your tools, tactics, timing, and budget

    Workshop Exercise:
    Selecting Effective Marketing Channels for Your Business- Worksheet

  • 2:00PM - 3:00PM
    Creating an Action Plan

    Workshop Exercise:
    Creating a timeline & KPIs for your new initiatives

  • 03:00PM - 03:30PM
    Wrap up and Final Thoughts