Upstate Medical University

Build a Better Foundation: Intellectual Property Strategy- Patents, Trademarks and Beyond

CNY Biotech Accelerator, Upstate Medical University presents

Build a Better Foundation: Intellectual Property Strategy – Patents, Trademarks, and Beyond
October 30, 2023, 3:00 – 4:00 p.m.
Myriam Davidson, Director of Engagement, Stratford Intellectual Property

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Presentation Abstract

This webinar will provide a framework in how intellectual property strategy can be of service to business strategy.  Specifically, what areas need to be considered in a holistic IP strategy by any innovative company. The goal is for the executive to understand the intellectual property protection needs for their business model and identify the risks and opportunities. Different topics in a holistic IP strategy will be discussed to provide context on the business impact of IP, the basics of intellectual property rights and when each type should be leveraged, areas of considerations for IP governance and policies, and best practices.

Speaker Bio

As Director of Engagement of Stratford Intellectual Property, Myriam leads a team of IP Strategy experts in delivering end-to-end IP strategy and implementation services to lean in as trusted strategic advisors.   With fifteen years of experience in client facing analytical and consulting roles, her motto is, “start with the end in mind.”  By developing a company’s IP strategy in service of the business strategy, she aligns company culture and IP assets to achieve business goals, while setting the company up on a path for continued growth and success. Myriam has personally overseen the development and implementation of IP strategies and IP policies for SMEs, start-ups, and multinationals.

The convergence of technical (biochemistry), business, and IP training allows Myriam to lead clients in pushing innovative technologies to the next level by maximizing IP protection from all levels, with a focus on advancing business objectives, driving innovation, identifying market opportunities, and minimizing risk. To provide IP education for business leaders, she has led the development of Stratford Intellectual Property’s IP Strategy Academy, was a lecturer for Carleton Sprott School of Business’ Certificate in IP Strategy, and regularly provides IP training sessions. In 2022, she ranked in IAM Strategy 300 global list of Leading IP Strategists, an annual guide of individuals who have demonstrated the ability to deliver a world-class IP value creation service offering.

Background Information on Stratford Intellectual Property

Stratford Intellectual Property has been helping companies build, protect and get the full value out of their intellectual assets since 2009. Our passion is innovation. When you call on us to design and execute your IP strategy or to manage your IP portfolio, you get access to a unique blend of IP and business expertise. We work with companies looking to create, cultivate or commercialize on their innovative culture. We can help you improve the way you develop, protect and monetize your entire IP portfolio – from patents, trade secrets, trademarks, design patents and domain names.  We can help you succeed.