GPO's and Sales Efficiency with Jacob A. Garza, Director National Accounts Baxter Healthcare Corporation
CNY Biotech Accelerator, Upstate Medical University presents GPO's and Sales Efficiency
September 26, 2023
3:00 – 4:00 p.m. EST
Jacob A. Garza, Director, National Accounts, Baxter Healthcare Corporation
Register in advance for this virtual meeting: https://upstate.zoom.us/meeting/register/tJAvcemqqToiHdccQPT4sV1Trj1O5BsbcXcw
(After registering, you will receive a confirmation email containing information about joining the meeting)
Supply chain and sourcing management are significant challenge areas for healthcare providers. Group purchasing organizations (GPO’s) partner with hospitals to help alleviate those challenges. Learning to navigate the GPO landscape can be vital to vendor success. This presentation will serve as a primer on GPO’s: how they operate, the value they deliver to providers, and how they can help vendors increase sales and sales efficiency.
A tenured negotiator with experience in healthcare group purchasing organizations (GPOs) and medtech device companies, Jacob has developed sales contracts in the fast-paced environment of a start-up and the process-driven, corporate structure of billion-dollar companies. Excellent mentors, corporate transformations, and unique assignments have all contributed to a deep understanding of healthcare sales growth, relationship management, and negotiation principles. Deliberately balancing strategy execution and relationship development has been the cornerstone of his ability to deliver tangible results.